KitchenAid

Love this company. I've met with KitchenAid many times over the years and they're one of those rare firms that puts its money where its mouth is in terms of providing a welcoming workplace, supporting projects like women's sports media and being the best kind of ambassador abroad. They also make great products, which I've helped to showcase for more than a decade in print and online. Just a few examples of how I presented KitchenAid as an integrated part of life:

Test kitchen

Working with KitchenAid, I spearheaded construction of this kitchen as part of a Midcentury Modern renovation, creating a stage on which a particular publisher's nearly every food & drink feature is shot—with products and logos clearly visible in all coverage.

pro chefs

In Provence it was Michelin-starred Reine Sammut, in Chicago it was Mindy Segal. Wherever I travel I find a region's top culinary talent and photograph them using their KitchenAid equipment, underlining the brand's pro appeal and workhorse chops.

Features

"Using a KitchenAid Stand Mixer..." Ensuring KitchenAid is specified in recipes, showcasing blenders in cocktail & smoothie features, grinders, spatulas, coffee makers, whatever, however and whenever possible, KitchenAid is integrated into media.